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Boomaroo Nurseries Site Visit

July 25 @ 8:00 am - 9:30 am


How do we get access to so much high-quality fresh produce in Australia? The answer begins at Boomaroo Nurseries in Lara.

Join us for the rare chance to tour the site where every year 300 million vegetable seedlings are grown and distributed to growers throughout eastern Australia. Find out how this great business operates and what drives success.

We will be focusing on the many accreditations and certifications the company has achieved as it drives the highest quality production of seedlings. These range from ISO 9001 to Australian Certified Organic. Why so many different accreditations and are these process driven or customer driven?

These and many more questions will be answered by our hosts Peter Smith CEO, and Jacinda Pfeffer, Lead Quality Advisor.

Date: 25 July, 2024

Time: 7:45am for an 8:00am start to approx. 9:30am

Location: Boomaroo Nurseries, 105 St Andrews Drive, Lara.

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Registration is essential – the event includes a networking morning tea. Let us know any dietary requirements.

About Boomaroo Nurseries:

Operating for over 30 years, Boomaroo is renowned for its premium-quality commercial seedlings, customer service and continuously innovative approach to horticultural production. When the company began it revolutionised the industry by offering cell-grown transplantable seedlings offered produce growers significant benefits against the traditional direct seeding of crops in the paddock – including crop uniformity, yield and reduced production costs.

With facilities in both Lara, Victoria and Southbrook in Queensland, Boomaroo Nurseries supply fresh produce growers in Victoria, New South Wales, Queensland, South Australia and Tasmania. They are committed to developing long-term partnerships to deliver products tailored to customers’ specific needs.

Boomaroo’s operations include:

  • 20 hectares of specialised growing facilities across our Victorian and Queensland sites
  • Industry leading automated handling systems enhancing quality, consistency, traceability, efficiency and reliability
  • Capability to produce up to 400 million vegetable seedlings annually across over 150 individual varieties
  • A 120-person strong team of experienced and skilled growers, agronomists, auditors, technicians, territory managers and support staff to provide our products and services to the highest expectations set by our valued customers
  • An extensive distribution network that provides South Australian, Tasmanian and Eastern Seaboard coverage to our customers

Today, still a family business, Boomaroo has grown to become one of Australia’s leading vegetable seedling suppliers, and is an internationally recognised operator in the horticulture sector.


July 25
8:00 am - 9:30 am
Event Category:


Michael Williams
Jenny Perks


Boomeroo Nurseries
105 St Andrews Dr
Lara, Victoria 3220 Australia
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